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FIFA retreats from World Cup sell-off after football unites in revolt

FIFA President Gianni Infantino abandoned a plan to place the governing body’s commercial assets in a new company and sell a 20 per cent stake to private investors after opposition spread across world football.

The reversal followed boycott threats, internal resignations and anger over a process critics said excluded the national associations and confederations whose support gives FIFA its authority. The failed gamble has now turned a financial proposal into a crisis of leadership and trust.

Saturday Edition · Global Front Page · Updated August 1, 2026

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FIFA’s members remind its president who owns the game

Gianni Infantino’s proposed commercial restructuring was presented as a way to generate billions for football development. Yet its political failure revealed a more basic truth: FIFA’s wealth and legitimacy come from the competitions, associations, players and supporters it is supposed to serve. A World Cup commercial company partly owned by private investors might have produced new capital, but it also risked giving outside financiers a permanent claim on the game’s most valuable assets. The deeper damage came from the method. Confederations and national associations said they were not properly consulted, senior insiders rebelled, and the involvement of politically connected investors intensified suspicions that personal relationships were shaping institutional decisions. The rapid retreat shows that even a powerful FIFA president cannot indefinitely substitute private deal-making for consent. Football’s governing structure may be unwieldy, but on this occasion its members used that structure to stop a plan they believed crossed a line. The next question is whether they will insist on lasting reforms or simply allow the old concentration of power to return once the crisis fades.

Sources: Reuters, Associated Press · August 1, 2026